With a target sales date of 2010 Chrysler’s ENVI division has a lot of work to do between now and then.  Usually it takes a much longer time to bring a new car to market, let alone a car with all new technology.  Usually the technology jumps are small new incorporations of additional features or more power/mileage.  The vehicles that ENVI is working on are technological leaps, not small jumps.

In order to get that amount of work done in such a small amount of time ENVI will need free reign to do what they need to do.  Having to deal with the corporate bueracracy that is all to common in big companies would hinder ENVI to the point of failure.

“ENVI will operate as a ’start-up’ with an entrepreneurial environment,” said Thomas W. LaSorda, Chrysler vice chairman and president in a company press release from Sept. 13, 2007. “The organization is empowered to leverage the vast resources within Chrysler to develop appropriate solutions quickly. The unique structure will facilitate a speed-to-market development process.”

Being able to operate independently is paramount to success for ENVI.

Tags: chrysler, envi, operations

This entry was posted on Wednesday, October 1st, 2008 at 8:14 am and is filed under general. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.